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Marketing with reach

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About

WELCOME TO AET

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Reach highly qualified pilots before your competitors do. With AET Aviation, you can attract targeted applicants for airlines and paying students for university programs. Leverage our strong presence in the aviation community to maximize your reach and position your offer precisely. Through targeted social media campaigns, industry-specific content marketing, and our extensive network, we reach exactly the talent you're looking for – quickly, efficiently, and effectively.

Maximum visibility among professional pilots: Your career and study opportunities in the spotlight

Targeted

reach

Highly focused reach: Over 10,000 followers (almost exclusively active airline pilots) on our social media channels – including over 6,400 on LinkedIn.

Newsletter

Power!

Newsletter with top open rates: 3,000+ recipients from the DACH region, including a 40% open rate – your ad lands directly in the inbox of relevant target groups.

Active Community

Social Media Engagement: Over 3,000 airline pilots follow us on Facebook and Instagram with an average engagement rate of 5% and the largest LinkedIn pilot group with over 67,000 followers.

Organic

visibility

Monthly reach: 25,000–40,000 job views from organic posts in the target audience alone. Thanks to targeted content and an active pilot community, our posts achieve consistently high visibility.

For Airlines

Pilot careers start with visibility – your airline should be at the top of the list.

Airlines compete for the best talent – ​​and often lose out to larger corporations with large advertising budgets. With our customized advertising services, you can target the right commercial pilots who are ready to take the next step in their careers with you. Through our reach within the active pilot community, intelligent placement, and targeted content, we give your brand visibility exactly where it matters – among experienced pilots and those looking to change careers. This way, you not only secure more applications but also higher-quality candidates before your competitors are even noticed.

• Increased number of applicants: Our channels ensure a significant increase in qualified applications.

• Direct contact: Instead of thousands of unsuitable contacts, you only reach people with a valid pilot's license and the appropriate flight hours.

• Employer branding: Position yourself as an attractive employer among the right target group through editorial content, testimonials, and storytelling.

• Flexible packages: From individual sponsored posts to comprehensive multi-channel campaigns.

For Universities

Private universities and MBA programs benefit from a clientele willing to invest in continuing education and specialization.

Pilots are characterized by a strong focus on education, financial capacity, and consistent, often long-term career planning. They are accustomed to investing in their personal and professional development – ​​whether preparing for leadership positions or specializing in new fields. With AET Aviation, you can reach this demanding and committed target group precisely – via our industry-specific channels, organic reach, and proven communication formats. This makes your program visible to those who not only have the ability but also want to.

• Premium target group: Recruited pilots are specifically looking for part-time master's and MBA programs.

• High conversion opportunities: Pilots invest in their continuing education – you receive inquiries from decision-makers with genuine interest.

• Cross-selling potential: Many airlines offer educational grants to employees. Our campaigns directly address these funding opportunities.

• International character: Through our international contacts, you can also reach pilots who have international experience and are open to English-language programs.

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Our services

Included in each package:

• 30-day runtime per job posting (including delayed refresh for maximum visibility)

• Integrated company logo (gives your ad instant recognition)

• Direct link to your careers page or landing page

• Top position in the "Aviation Jobs" box on the aet-aviation.de homepage

• Advertised in the job list with highlighted design

• Permanently free listing in our Aviation Directory

• Free support & premium service for your company profile (email, phone, and chat)

Additional services:

• Copywriting (target group-optimized ad copy)

• Design package (graphic layout for social media & web)

• Copy & design combo

• 1-minute promotional video (incl. script, music license, editing)

• Video discount packages: 3 videos | 12 videos 

• Additional paid ads on social media (campaign setup & budget optimization)

Anker 1
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Visibility Basic

Be seen where it matters

2x social media posts (LinkedIn channel & group and meta)

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Visibility Plus

reach your exact target group

2x social media posts (LinkedIn channel & group and meta)

2x LinkedIn Recommended Posts via email to all 67,000 group members

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Visibility Pro

Maximum reach for your Recruitment

2x social media posts (LinkedIn channel & group and meta)

2x LinkedIn Recommended Posts via email to all 67,000 group members

2x meta posts Premium newsletter placement

 

30-day duration

Monthly reporting

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